Holiday planning, gently held for you.
Your Holiday Assistant
A calm seasonal assistant for gatherings, meals, school events, gifts and cards — and the many small details you carry from Thanksgiving to New Year’s.
Coming soon · $15 for the season
Our gift to you with purchase: $15 off your first year of Capture, or three months free in the new year.
Why it exists
The holidays aren’t one task. They’re hundreds of small things — the dish a cousin offered to bring, the class party, the day the turkey has to be ordered by, the teacher gifts — and most of them fall to one person to remember. Holiday Assistant gives them a place to land outside your head, so there’s more room to enjoy the season.
What it helps with
The dates, the gatherings and the gifts, kept in one place.
One family calendar
Concerts, class parties and travel in one list, color-coded by person, with the month view a tap away.
- Snap the school flyer and the dates are read for you to review.
- Gatherings and order-by dates show up on their own.
Meals & gatherings
Plan the meal whether you’re cooking, guests are bringing dishes, it’s catered, or it’s a mix.
- One grocery and supply list for the whole gathering.
- A day-of timeline that works back from when you’re serving, with make-ahead days marked.
- A guest sign-up link, so people can claim a dish without making an account.
- Note dietary restrictions once, and everyone signing up to bring a dish will see them.
- A recipe box — snap a recipe card to keep it.
Gifts & budgets
Everyone on your list gets their own color. Add a gift by typing it, or by snapping a photo of it, a screenshot of a wish list or a letter to Santa.
- Stuck on someone hard to shop for? Answer a few quick questions for gift ideas, and keep the ones you like.
- Set a target price, and see a quiet note when something is at your price.
- Budgets for each person add up to the family’s, with what’s spent and what’s still planned side by side, so the card statement holds no surprises.
- Bought, then wrapped — one tap each. Mark someone done when you have enough, whether or not the budget is spent.
- Note where each gift is hidden, so nothing turns up in March.
Cards & gift tags
Your holiday card list in one place, with every address ready when the cards arrive.
- Snap the envelope of a card you receive to add the sender’s address.
- Print address labels, gift tags and traditional hang tags with strings on standard Avery sheets, in a few designs made for the season.
- Export your list, ready to upload to Minted or Shutterfly.
Holiday Assistant · Coming soon
One purchase for the season.
$15 one time
- One family calendar, with school flyers read for you.
- Thanksgiving and Christmas meals, with guest sign-up, a day-of timeline and your recipe box.
- Gifts, budgets, ideas for the hard-to-shop-for and where everything is stashed.
- Your holiday card list, with Avery labels, gift tags, hang tags and an export for Minted or Shutterfly.
- Shared with your partner — one family, one purchase.
- Works on the phone, tablet or laptop you already have, with nothing to install. Add it to your home screen and it opens like an app.
Request early access, and we’ll email you when it opens.
In final testing now, and opening soon for the season.
Our gift to you: $15 off your first year of Capture, or three months free.
Capture, our everyday app, is in private beta. When it launches, Holiday Assistant families choose the gift that fits.
- Yearly, first year
- $34
- Monthly
- First three months free
Founding rates are $49 a year or $5 a month.
Capture · In private beta
What’s in your head, what’s in your house, what’s happening around you.
Capture is our everyday app, for the whole year — one app, one place. Talk naturally, take photos, share screenshots. Nourish and Concierge live inside it, working from the same information.
Remember
Say it, screenshot it, or snap a photo — the flyer, the appointment card, the detail you need next Tuesday. Capture files it and reminds you when it matters.
Nourish
The pantry, the fridge, the week’s meals and the recipes you come back to — planned around your actual schedule, with the shopping list building itself as you go.
Concierge
The places, shops, and local spots your family likes, watched for you — plus trips and plans with other families, in one place instead of ten tabs and three group chats.
And it all works as one
The school flyer becomes the packed bag. The week becomes the dinner list.
Capture is the app. Nourish and Concierge live inside it, working from the same information — so nothing is entered twice, nothing falls between them, and there is no switching between apps to find the thing you already wrote down. The invisible load gets carried — and made visible enough that the rest of the house can finally take a turn.
Try for free, then
$5 a month
or $49 per year for those with us from the beginning
No perfect routines, no rigid system, and nothing more to buy or mount — it runs on the phone, tablet, or laptop that you already have. If it adds pressure, it does not ship.
- One app, one subscription — Nourish and Concierge included.
- $49 for the year — two months free.
- Founding members keep the lowest rate we’ll ever offer.
- Holiday Assistant families: $15 off your first year, or three months free.
Request a free trial and early access to secure your spot as a founding member.
In private testing ahead of the App Store release. We’ll email you when it opens.
One more thing, if it applies
A lot of people are running a household and a business out of the same mind, on the same day. That is the part most advice quietly ignores.
Your own business, or the one at your kitchen table. Either way it is the same attention being spent twice — and most advice picks a side. Business consultants treat your capacity as unlimited and your evenings as free. Home advice pretends the business is not there.
Relief usually starts at home, because the attention that frees up is exactly what the business has been waiting for. When you want that side handled properly, there is a separate practice for it.
See the consulting practice